Media Protocol
Definition: Media representatives frequently respond to situations that involve schools. Mistakes made in dealing with the media can result in adverse publicity, interference with emergency response, and increased liability.
Teacher Response:
Definition: Media representatives frequently respond to situations that involve schools. Mistakes made in dealing with the media can result in adverse publicity, interference with emergency response, and increased liability.
Teacher Response:
- Do not make any statements to media during or after a critical event without the direct permission of the Executive Director of Schools (E.D.S).
- Refer all media inquiries to the E.D.S.
- Notify Central Administration whenever the media contacts you.
- A Media Center may be established away from the school and a district representative may serve as spokesperson.